Free guide · hooks · 15-minute read
The Hook Playbook
Most businesses spend days on the product shots and seconds on the opening. But the first three seconds decide whether anyone sees the rest. This guide shows you which hooks to use, how to test them, and gives you 50 to start with.
- 01The first three secondsThe three layers of every hook: seen, read, heard
- 02The 10 hook typesFrom the call-out to the result first, with examples
- 03Which hook for whoCold, warm and ready-to-buy audiences need different openings
- 04Test hooks in adsOne video, five openings, one winner
- 05Read the resultsHook rate, hold rate and cost per result, explained
- 06Test on Instagram for freeTrial reels and re-posts, no ad budget needed
- 07The hook bank50 fill-in-the-blank hooks, five for every type
With a hook test log and a 10-point "hook check" to run before you post.